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Innovative Fabrics
Director & Cinematographer (DP) | 2024
Leveraging an innovative new fabric technology, AdaptivKnit emerged as The North Face's activewear collection designed specifically for women. The products never made it to the shelves, but during their consideration they required a compilation of videos featuring Product Designers and Team Athletes to showcase the new technology.
From the trailhead to the climbing wall (and everywhere between), adaptive stretch, retention and support from AdaptivKnit ensures unrestrictive comfort wherever you roam.
Director / Director of Photography Biz Young Producer Mat Kestle Art Director Jenna Hoy Assitant Camera + Handycam Helena Gruensteidl G&E Mary Jeanes and Glen Yoshida Sound Recordist Kelly Kramarik Editor Haley Carchio Talent Holly Yu Teng Chen, Nina Williams, Angie Scarth Johnson, and Laura Akita
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